Inspired by the original Jordache jeans that became a 1970's fashion icon, Jordache is a new premium jeanswear line for men and women. Employing the same trademark horse head logo, embroidered back pocket stitching and sexy fit, the new Jordache jeans incorporate the best elements of the classic, but feature updated finishes and silhouettes using premium denims from Japan and Italy.

Jordache is being worn by A-list celebrities, including Rebecca Romijn, Cameron Diaz, Heidi Klum, Kate Beckinsale and Lindsay Lohan. The company is also creating customized limited edition jeans for each of the Best Actress nominees at the 2005 Oscar Awards. Reflecting its premium pricing, Jordache is available at Macy's.

For more information, please contact:
Barbara Varnhagen, VP Womens (646) 383-8278
Lissa Cole , VP Mens (646) 383-8124
or visit: www.jordache.com