|
JORDACHE TIMELINE:
70's
Jordache was
established in 1977 as an international apparel
brand. Throughout the 70’s, the company
founders looked to the European denim market
for inspiration. There, they noticed jeans
were tight, sexy and fashion-forward.
So they brought these ideas to the United
States and made them the “Jordache Look.”
80's
In
the mid-80’s, Jordache foresaw the next
trend: a demand for a basic five-pocket jean.
To meet the tremendous demand for the Jordache
product, the company purchased its own manufacturing
facilities located around the globe.
90's
By
the 1990’s, Jordache evolved to become
a popular junior and girls brand with
unprecedented success.
Over 60 international licensees employ the
Jordache name on such items as eyewear, luggage,
bedding, footwear, cosmetics and fragrance,
intimate apparel and even diapers.
2000's
Jordache
relaunched it's "Vintage" line of
jeans. A-list celebrities wear Jordache on
the street and on TV appearances. In 2004, Jordache Vintage is available at select upscale
retailers including: Bergdorf Goodman, Fred
Segal, Intermix and Nordstroms.
TODAY...
Jordache signed Model/Actress Elizabeth Hurley - adding her name to the growing list of Jordache Celebrity Spokesmodels.
The multi-million dollar ad campaign graced the pages of Vogue, People, and Harper's Bazaar magazines -- just to name a few. Click here to view Jordache Billboards or browse our entire Jordache Ad Archive.
The Jordache Spring '07 Mens and Womens line is currently available at Macy's stores nationwide. |
 |