"KEY DATES IN JORDACHE HISTORY
1979: Jordache purchases the brand Maurice Sasson from Goodyear International.

Oct. 1981: The Jordache jingle "You got the LOOK" was spoofed on Saturday Night Live. Special guest Andy Warhol.

1983: Jordache buys 51% of then little know brand called GUESS, and then in 1989, with an - unprecedent settlement - Jordache sold it back to GUESS.

Jan. 2006: Jordache Enterprises has recently acquired Arkia Airlines, Israel's second largest passenger airline.

Feb. 2006: Jordache Enterprises, along with a group of private investors, purchased the Earl Jean brand from Greensboro, N.C., apparel company VF Corp.

Feb. 2007: Jordache launches Spring '07 Mens line at Macys during an in-store event featuring celebrity Elizabeth Hurley.

Elizabeth Hurley sign autograph at the Macys event.

Actress Kristin Davis for Kikit 2007 AD campaign.

Halutza Olive Oil is awarded
"Israel's #1 Olive Oil"
   

JORDACHE TIMELINE:
70's
Jordache was established in 1977 as an international apparel brand. Throughout the 70’s, the company founders looked to the European denim market for inspiration. There, they noticed jeans were tight, sexy and fashion-forward.

So they brought these ideas to the United States and made them the “Jordache Look.”

80's
In the mid-80’s, Jordache foresaw the next trend: a demand for a basic five-pocket jean. To meet the tremendous demand for the Jordache product, the company purchased its own manufacturing facilities located around the globe.

90's
By the 1990’s, Jordache evolved to become a popular junior and girls brand with unprecedented success.

Over 60 international licensees employ the Jordache name on such items as eyewear, luggage, bedding, footwear, cosmetics and fragrance, intimate apparel and even diapers.

2000's
Jordache relaunched it's "Vintage" line of jeans. A-list celebrities wear Jordache on the street and on TV appearances. In 2004, Jordache Vintage is available at select upscale retailers including: Bergdorf Goodman, Fred Segal, Intermix and Nordstroms.

TODAY...
Jordache signed Model/Actress Elizabeth Hurley - adding her name to the growing list of Jordache Celebrity Spokesmodels.

The multi-million dollar ad campaign graced the pages of Vogue, People, and Harper's Bazaar magazines -- just to name a few.
Click here to view Jordache Billboards or browse our entire Jordache Ad Archive.

The Jordache
Spring '07 Mens and Womens line is currently available at Macy's stores nationwide.