The industry-changing designer denim company started with a line of jeans that every-BODY had to have in the 1970’s. The Jordache “LOOK” became a household name and the company rose to new heights as an innovator in fashion for over 30 years.
Today, Jordache Enterprises is a privately held conglomerate with an international reach. The company designs and manufactures a wide variety of denim, apparel and accessories, and has earned a distinguished reputation for quality and excellence.
In addition to its apparel business, Jordache Enterprises manufactures Private Label denim and maintains a private investment office that manages a multibillion-dollar portfolio of holdings including residential and commercial real estate, agriculture, aviation, maritime and entertainment media.
Jordache was established in 1978 as an international apparel brand. The company founders (Joe, Ralph and Avi Nakash) brought tight, sexy and fashion-forward jeans to the United States and ushered in the designer-denim phenomenon. America responded, and called it “The Jordache Look.”
Jordache debuts their first aggressive print and television campaign featuring sexy half-clothed models. Despite the fact that all three TV networks rejected this sexy commercial, the campaign propelled Jordache into the public eye.
Jordache foresaw the next trend: a demand for a basic five-pocket jean. To meet the tremendous demand for the Jordache product, the company purchased denim manufacturing facilities located around the globe.
The Jordache commercial "You got the LOOK" was spoofed on Saturday Night Live by Gilda Radner. Special guest Andy Worhol. SNL Air Date: 2/16/80.
Jordache invests over $100,000,000 in advertising, bringing America some of the most memorable commercials and print ads.
Jordache grew to become a popular junior and girls brand with unprecedented success.
Over 60 international licensees employ the Jordache name on such items such as eyewear, luggage, bedding, footwear, cosmetics, fragrance, and intimates. At this time, sales grew to $600 million.
Jordache relaunched their vintage line of jeans. A-list celebrities wear Jordache on the street and on TV appearances. "Jordache Vintage" was sold at select upscale retailers including: Bergdorf Goodman, Fred Segal, Intermix and Nordstroms.
Jordache signed Model/Actress Elizabeth Hurley - adding her name to the growing list of Jordache Celebrity Spokesmodels. The multi-million dollar ad campaign graced the pages of Vogue, People, and Harper's Bazaar.
Jordache signed Heidi Klum to be the new face of Jordache jeans. Film director Brett Ratner shot the campaign at the famed Chateau Marmont Hotel in West Hollywood, California. The print and outdoor campaign featured a topless Heidi wearing sexy dark indigo skinny jeans and clad in esquestrian gear inspired by the iconic Jordache horse.
Jordache teams up with Heidi Klum again to develop the "Heidi Klum by Jordache" collection. Fashionistas were out in full force as supermodel Heidi Klum arrived for the official launch of her Fall collection at Bloomingdale’s in New York City.
Jordache continues to expand it's global brand awareness with an international licensee program.
Jordache continues to expand its business and provide customers the best fitting jeans and fashions. In the United States, Jordache is Available at Wal-Mart Stores. Visit: jordache.com